BB GOODWILL MESSAGE CAMPAIGN / FESTIVAL

The BB SMS Goodwill Message and Balloon Campaign hold many exciting possibilities for sponsors. You can become involved in the following ways:

CAMPAIGN SPONSOR: R200 000
Sole branding rights to all marketing opportunities.

PROJECT SPONSOR:
Sole branding rights to either the SMS Campaign
(R150 000), or the Festival (R50 000).

EVENT SPONSOR: Anything from R1 000

A BB BUDDY:

· Instead of cash, provide what we need free of charge
· Provide us with prizes

Anything helps and you get great marketing exposure in return.

The APD plans to market the campaign as follows

· BUSINESS SECTOR:
Email call for support of SMS campaign
Marketing campaign to staff, customers/clients
Festival & obstacle course
Balloon display at reception
Posters

· SCHOOLS:
Personal visits by BB (mascot)
Posters
Flyers

· STREETS:
Blimp with wheelchair & balloon display along main access routes in & out of Johannesburg where students dressed in BB T-shirts will hand out flyers to motorists

· UNIVERSITIES:
Posters
Flyers
Radio interviews

· SHOPPING CENTRES:
Exhibitions which include personal appearances by BB mascot
Posters
Flyers

· INTERNET:
Special focus on APD web site with links to various other web sites
Pop-ups on various service providers’ home pages

· VIRAL MARKETING:
E-mails to specifically identified data bases
SMS’s through Marketel

· MEDIA:
TV:
Personal visits to drop off T-shirts, balloons & Press/Media??? Releases
- Organise BB mascot visits to children’s programmes
Organise interviews with APD & BB VIP’s
Cyber release of balloons

Newspapers:
Personal visits to drop off T-shirts, balloons and Press
Releases

Radio:
Personal visits to drop off T-shirts, balloons to Media
Releases
Organise interviews with APD & BB VIP’s
PSA’s

Billboards:
Electronic billboards at very busy intersections

The BB campaign is only going to be successful if people like you support it. We would welcome an opportunity to meet with you to discuss it further. Please contact Jeanette Maclean 011-646-8331 or jeanettem@apdjhb.co.za